Who are we?

We are enthusiastic and passionate about innovation and technology. Our fingers were kept on the pulse of the challenges and trends shaping the insurance industry over the last 20 years.

We believe that insurance plays a vital role in protecting people and business and in enabling society to function.

The core team has more than 10 years of experience in creating and operating one of the first and most popular online insurance aggregators in Bulgaria. We are insiders and we know what we are doing.


Use proven and sustainable technologies

Design understandable API for the clients

Make the client onboarding process fast and convenient

Develop an easy-to-understand UI for defining insurance products

Use a cloud solution

Focus on a B2B product for clients from different business segments

Develop low code/no-code integration widgets

Be agile and lean in the development process

meet us

INSY people are enthusiastic and passionate about innovation and technology. The team has more than 10 years of experience in creating and supporting one of the first and most popular online platforms for online insurance sales.

Yasen Kachinski

Founding Member

Entrepreneur. More than ten years of experience in fintech and online insurance. Founder and manager at 24ins.bg. Bachelor degree in computer science and MSc in Finance.

Rumen Staykov

Founding Member

With more than 20 years in the insurance sector. Founder and General Manager of Broker Ins LTD (the 6-th insurance broker in Bulgaria, by net gross premiums)

Joana Kehlibarova

Business Development Director

Joana Kehlibarova an entrepreneurial business professional with 20 + years in business leadership. Experienced in all aspects of business formation, operation, finance, and management with proven achievements in ICT, Information Technology, Mining & Metals, and Renewable Energy.

Daniel Dimitrov


Developer with more than 8 years experience in Node.js, Public API, Mongoose. Involved with Insy from the time of hatching the idea.

Ivan Georgiev

AI Consultant

Started coding at the age of 11 and won a bunch of podium positions on national and international programming contests. IT experience spanning 30 years and MSc degree in Computer Science (thesis in AI).

Atanas Cvetanov

Project Manager

More than 10 years of experience as HR project manager as well as real estate and online insurance. Co-founder of Estate Assistant Ltd., IT company, providing solutions for real estate. Winner of the website of the year competition in the blog category.

Maria Manolova

UX Designer

10-year experience in marketing and advertising. Focused on details, passionate and curious, committed to delivering high-end design and experience. MA in Journalism and Mass Communications.

Hrisimira Malcheva


20 years in the banking sector: lending for SMEs and large corporates. Expertise in risk, product development, sales & strategy. Project management of insurance system integrations and digital transformation over the last 3 years.

Svante Petersson

Senior Advisor

Experience from board/advisory positions, legal issues and strategies for fast growing international start-up’s. Owner of IT start-up’s and board membership of Nordic IT, bank and insurance groups.

Dimitar Trendafilov

Senior Developer

Julien Rusev

UI Developer

Angel Yanev

UI Developer

Ivan Draganov

UI Developer

Stanislav Angelov

UI Developer

Viktoria Baramova

Marketing and Social Newtwork

Boris Staykov

Mobile Developer

Nora Shekirova

Sales and Business development

Vili Kircheva

Business Analyst







Three enthusiasts from the vibrant Black Sea city of Varna, including Yasen Kachinski, established BG Leads Ltd., an online aggregator offering price comparison for civil liability insurance.


The rapid growth of BG Leads attracted the attention of several insurance brokers. Broker Ins acquired a majority stake.


The aggregator was rebranded to 24ins.bg and the new company Broker Ins Online was established.


Created Sales Module and CRM Module to improve customer service as well as Insurance Product Management Module for easy launch of new products on the market






Packaged all 3 modules under the brand name InsInCloud, a complete solution tool for online sales of insurance products and the first complete version of our insurance software.


Built the first version of Retailers Box and Employee Benefits Module delivered to Broker Ins.



The predecessors of INSY platform was born. Initial focus on insurance product configuration and digitalization delivered to Bulstrad VIG.


Established the spin-off INSYGLOBAL Ltd. holding INSY IP rights.

contact us

Varna, Bulgaria Office

bul. "Knyaz Boris I"

+359 884 867 788

Sofia, Bulgaria Office

Karnigradska 3 Str.

+359 888 504 470

Stockholm, Sweden Office